Does Social Network Marketing Work? | Working From Home Ideas

Article by Marcy Amaro

Online and offline businesses, small enterprises and mega companies, ?mom and pop? shops, and the huge franchise known around the world. What do all these businesses have in common? They are flocking to the internet for promotion and marketing purposes. Among the tools and strategies being employed by businesses on the internet, social media is probably the hippest, coolest, ?do or die? thing out there now-a-days. So it is worth exploring the question: does social network marketing work?

<strong>THE CONCEPT</strong>

The idea behind social media is for people to be, well, social. The creators of sites like Facebook, MySpace and Twitter, did not set out to create a space where businesses and marketers could come and make hundreds or even thousands of dollars without spending a cent. Their intention was to give people a save environment in which to connect and build relationships. In fact, ALL social media, with the possible exception of Facebook business pages, frown upon the idea of ?Spamming? which is nothing else than bombarding people with unsolicited offers, sales, and/or business promotions of any kind. So, with that in mind, it stand to reason that the concept of social media marketing is a bit of an oxymoron. How do you sell your product or service without presenting your sales pitch or offering people your latest and greatest deal? Well, the short answer is that you don?t.

<strong>THE MISTAKE</strong>

Hundreds of businesses and marketers are flocking to social media with the sole intention of making money. You?d be hard-pressed to visit any social network without finding someone who posts link after link in the hopes of having someone bite the bait. Many such ?marketers? have been banned from these sites, only to come back with a new email address, create a new account and repeat the same mistake over and over and over. The reality is that using social media to pitch a sale, promote a business or enroll prospects does NOT work. You cannot enter these sites thinking that you will create a solid empire out of them and expect to see results. Keep in mind that people do not come to these sites looking to buy anything. People go to amazon or ebay, credit card in hand ready to make a purchase. That is never the case with social media. They are there to be social!

<strong>THE BOTTOM LINE</strong>

That being the case, then, why is it that so many continue to rave about the wonder of social network marketing? Well, the bottom line is that social media is a great tool for that which it was intended to do, which is build relationships in a viral, high-speed, global manner. If you think about that statement very carefully, you?ll have the answer you?ve been looking for. Does social network marketing work? Well, if you take the time to use social media to build real, meaningful, effective relationships, then you have just found the most powerful and effective tool available to any entrepreneur or business out there. See, the trick is that you cannot sell anything on these sites, except real content and real value. If you take the time to connect with people and show them that you are genuinely concerned with helping THEM, they will begin to trust and respect you, and will, in time, come to you looking for that which you have to offer. Yes, you understood correctly, they will ASK YOU for your product or service without you having to pitch, sell, or prospect. THAT is why social network marketing can be so powerful!

So, does social network marketing work? The short answer is that it depends on your approach. If you come at it expecting to sell, sell, sell, then chances are it probably won?t work for you. If, however, you arrive at these sites in the true spirit of helping others and building meaningful relationships, then you have just found a great tool, which, in time, will help you build and even explode your business.

Marcy Amaro is the owner of http://www.GlobalMarketingClassroom.com. She is a wife, mother of two, and a former English teacher, turned internet entrepreneur. She has gone from a schoolroom to working with six-figure income earners and millionaires, all from the comfort of her home. Her Passion is helping others who have a burning desire for success achieve their dreams. You too can succeed. Find out how at http://www.StrategicMarketingMaven.com.

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