Sainsbury?s online business grows by 15% during Christmas quarter
Sainsbury?s?[IRDX RSBR] today said its multichannel offer was delivering ?strongly?, as it celebrated a record-breaking Christmas.
Online trading grew by more than 15% in the 14 weeks to January 5, the company said in a third quarter trading statement, while the supermarket?s convenience business grew by more than 17%. Both helped sales to stay positive across the business: across its channels, like-for-like sales, excluding fuel, were slightly ahead by 0.9% over the period. Including fuel, they were up by 1.5%.
Sainsbury?s said it delivered a record 200,000 online food orders during its busiest week. Click and collect came to the fore in its non-food online business, with 60% of general merchandise orders collected through the service.?
The week before Christmas was Sainsbury?s strongest ever, with more than 27m transactions. ?We saw a record-breaking ?16m of sales in one hour between 12pm and 1pm on Sunday December 23 and experienced our best ever Christmas Eve, at both our supermarket and convenience stores, with over ?100m of sales,? said chief executive Justin King.
Throughout the business, sales of general merchandise grew faster than food, with clothing up by 10%, year-on-year, small electricals by more than 24%, and cookware by nearly 15%. Own brands also saw sales grow three times as fast as those of other brands, with the by Sainsbury?s brand growing at nearly 5%, year-on-year.
King added ?This Christmas we have helped more customers than ever to Live Well for less, delivering another quarter of good sales in a challenging retail environment, increasing market share.?
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