How intelligent can the search engines actually become? Will we get to a point in time where all of those SEO techniques and tactics have questionable value anymore? We used to be able to distinguish between black hat and white hat search engine optimisation strategies. At one time they all had relevance and would achieve some results for you. As time went by the search engines quickly became aware of all those underhanded attempts to game the system and those who took part began to wonder why their web pages disappeared from the rankings altogether.
Inside of a reasonably quick time we moved on from the position where black hat strategies could possibly deliver the results in some instances into a posture in which the complete playing field is not the same and online search engine positions are actually becoming dependent on less technical measurements.
Google and the other search engines are interested in providing a means for searchers to access relevant and useful data. This is a big business for the search engines. Their pay per click advertising is designed to match marketers with consumers. It is clearly understood that the marketers make money and that the search engines also get a slice of that money for linking consumer with company. If this is indeed what it is all about then it just makes sense for the entire system to be based around the logical actions of the would-be consumer. How can it be possible for a webpage to achieve a high ranking in the all-important Google search results unless that company has a distinct and measurable relationship with a potential client?
To put it differently, the page actually has to establish itself. This specific school of thought just isn?t new, yet for the greatest time it has been feasible to trigger a hyperlink building process to attempt to acquire more backlinks as compared to any one of your current rivals, as the biggest part of your current SEO endeavours. This is not dependant on reputation or perhaps relationship development in any way, yet was mainly a strictly technical process. Search engine marketing has customarily been all about the numbers. Get your current keyword phrases correct and inside the appropriate spots; acquire as many backlinks as you can, if at all possible including your current anchortext.
It seems likely that it?s going to get a lot harder for a brand-new website to achieve relevancy without engaging in a very obvious, honest and above board relationship building strategy. This will include proactive involvement with others in the industry ? top-of-the-line bloggers for example. It will involve the creation of some very good quality material and content, not purely written for search engine marketing purposes. The website must attract real attention from real prospects and not be concerned solely with buying as many search engine optimisation services as possible in order to swamp the nearest competitor. Those who are able to build the strongest relationships can benefit not only from the potential rankings, of course, but can also open the doors to all kinds of business relationships, joint ventures and other attractions.
Nick Morgan is a specialist if you want more information on SEO UK tactics. To get the information on all the details relevant to SEO, check-out the world wide web site available at >>> http://www.sellingonline.co.uk/
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